How bartenders can raise the profile of craft rum

by Keri Algar April 20, 2023

We love our local bartenders and for good reason! Craft rum has been on the rise in recent years, with many small distilleries popping up around the world. Yet despite its growing popularity, it still remains largely underrepresented in the mainstream market. And there is NO comparison between an industrial rum and its artisanal counterpart. This is where bartenders come in. They have a crucial role in raising the profile of premium rum and introducing it to a wider audience.

Bartenders have a unique opportunity to create an experience for their customers, introducing them to new flavours and spirits that they may not have dared try before. They are the gatekeepers of the bar scene, curating menus and recommending drinks that showcase the best of what the industry has to offer. When bartenders champion craft rum and incorporate it into their menus, it helps to increase visibility and demand for the spirit. And we thank you!

Not only do bartenders have the power to introduce customers to new spirits, but they also have the knowledge and expertise to educate them on the intricacies of how craft rum is produced. By sharing their insights on the production process, flavour profiles, and history of the spirit, bartenders can help to create a deeper appreciation for the craft and inspire customers to seek out more unique and artisanal offerings.

They're also super creative and have keen palates. They use these skills to develop new and innovative cocktails, or random riffs on the classics, that showcase the versatility of rum.

Basically, bartenders are crucial in raising the profile of craft rum and introducing it to a wider audience. Through their expertise, creativity, and ability to curate experiences for their customers, they have the power to shape the drinking culture and elevate the status of craft rum in the industry.

So, the next time you’re at the bar, consider asking your bartender for a recommendation for a craft rum cocktail - you might just discover your new favourite spirit.